Personalization data companies use for customer profiling 2023

Published by Statista Research Department, Dec 10, 2024
During a 2023 survey among senior marketing executives worldwide, 86 percent of respondents listed demographics as the most important type of data used for customer profiling. Behavioral data came next, with 49 percent, while data about business details rounded up the top three with 44 percent.

Leading types of data personalization companies use for customer profiling as of 2023

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Statistic: Leading types of data personalization companies use for customer profiling as of 2023

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Source

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Release date

February 2023

Region

Worldwide

Survey time period

2023

Number of respondents

300 respondents

Special properties

Among senior marketing executives

Method of interview

Online panel

Supplementary notes

The exact date of the survey was not specified in the source.

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Statistics on " Marketing personalization worldwide "

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Overview

5

Marketers' perspective

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Effectiveness

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Customers' perspective

5

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